Products

Market Intelligence & Sales Support

For a comprehensive overview of all CDE products and services, download our Brochure.

Digital Education Navigator

Digital Education Navigator (DEN) is an easy-to-use online business development tool that gives sales executives 24/7 access to the latest RFPs and upcoming IT opportunities, key decision maker contact information, IT budgets, funding data and more for the $19.8 billion K-12 and higher education IT markets.

For complete details on our Digital Education Navigator program, download our Brochure.

Custom Research

Tailored to address your specific needs and selling focus, our highly qualified team of research analysts and market experts will provide the market intelligence and in-depth analysis you need to expertly maneuver the K-12 and higher education arena, identify potential selling opportunities, and put your company on the fast track to capturing your share of the $19.8 billion education IT spending budget.

Readiness Reviews

Gain a full understanding of the K-12 and/or higher education market and identify potential market opportunities for your company’s products and services with our Readiness Reviews. Whether it’s a detailed look at textbook transition, a review of the charter school movement, an overview of the community college market, or how to tackle E-Rate, our industry experts will provide you with the vital data you need to educate your sales force and capture your share of the education IT market.

VIP Program

What your sales team needs today is precision — actionable intelligence about the overall market, strategic analysis of specific target plans and initiatives and ongoing insight on how to maneuver and approach the most pertinent opportunities. This 12-month or 6-month premier consulting partnership offers ongoing strategic assistance for companies looking to accomplishment major objectives.

Contract Inventory & Analysis

An estimated 80% of public sector technology purchases are made from term contracts and pre-approved suppliers lists. Our Contracts Inventory & Analysis provides a thorough review of all the appropriate contracting vehicles for your products and services. Contract inventories are available in four categories: hardware, software, networking and telecommunications, and IT services. We then help you develop a business-winning contract strategy for each state you select, detailing the necessary steps to take when an opportunity becomes available in your targeted state(s).

Go-To-Market Strategy

A Go-To-Market Strategy is tailored specifically to your company’s solutions. With an entire market positioning assessment from our education IT experts, you will benefit from learning where your products fit, if your messaging is optimized for results, and where your target jurisdictions with the most buying power are.

Sales Training

The Center for Digital Education provides expertise and research on trends, structure, and the roles and functions within each educational institution to empower your sales team to reach maximum impact in the market. Training by a CDE expert can be delivered either through a webinar format or in person at a gathering place of your choice.

Playbook

A Playbook brings your company’s solutions messaging into the context of the education market. We will custom develop for you a professionally designed Playbook — in a PowerPoint deck created into an interactive PDF — to help speed sales deployment by giving your team a cohesive understanding of the ins and outs of the market landscape and specifically where your company’s solutions can bring the best value to the decision makers.

K-12 Education Technology Market Analysis and Forecast

The Education Overview Report: An in-depth look at K-12 market trends, funding opportunities and emerging technology from the Center for Digital Education is meticulously researched. Every section of this comprehensive report shows you how to leverage this current data to increase your sales in the K-12 market.

Available exclusively online at: www.centerdigitalgov.com/industry/research_reports/5205.

For more detailed information, download our Brochure.

Contact us for a customized quote!

 

Custom Publishing

Research Based Publishing

Marketing experts agree that White Papers are the best way to generate leads, demonstrate thought leadership, and educate the market by providing unbiased information and analysis of a specific education issue or topic.

White Papers

Center for Digital Education White Papers are written by Center experts with a broad range of practical experience in both the education and technology fields. They are in-depth reports designed to introduce specific value and benefits of a particular education solution or focus topic.

Issue Briefs

Drawing from the same core market expertise, Center for Digital Education Issue Briefs are more concise reports developed around these key questions: What is the issue? Why is it important? Why now? What are the benefits? Who is currently exploring this? Where can I find out more?

Custom Case Studies and Thought Leadership

Capitalizing on our team’s market and design expertise, CDE creates persuasive communications that speed consideration with decision makers by showcasing your real-world implementations, endorsed with powerful customer testimonials.

Thought Leadership Profiles

Thought Leadership Profiles give you a high-impact collateral piece to educate prospects on your unique value proposition, demonstrate how your solutions solve their pressing needs, and highlight your proven track record for delivery. This 4-8-page format includes real-world case studies of successful implementations and partnerships, customer reference accounts, and how your innovative solutions make you the choice over the competition.

Solution Spotlights

Solution Spotlights are a perfect vehicle to feature a single solution and quickly establish your company as an industry leader. Ranging in length from 2-4 pages, Solution Spotlights are quick, hard-hitting pieces that immediately attract the attention of your prospect with a compelling argument to differentiate your value, coupled with a high-quality design for maximum impact.

Handbooks

Surveys show that executives are starved for training-driven information on key topic areas and how-to support is critically needed. All too often, your prospects have a high interest in a particular strategy, but are hesitant to make the IT implementation mistakes of their predecessors. Our 28-page, 6x9-inch custom Handbooks offer CIO s and education executives a best practices roadmap on how to effectively manage a solution/strategy that aligns with your solution set.

For more detailed information, download our Brochure.

Contact us for a customized quote!

Events

The Center for Digital Education’s breadth of content expertise and relationships attract the right audience and provide the face-to-face contact you need to build relationships in this vast and expanding market.

K-12 Regional Events

Connecting the Dots Roadshow 2012

• Westminster, CO - April 17
• Greensboro, NC - May 1
• Seattle, WA - May 3
• Ft. Lauderdale, FL - May 8
• Atlanta, GA - May 17
• Tigard, OR - May 31
• Houston, TX - September
• Richmond, VA - September 25
• Marlborough, MA - September 27
• Brooklyn, NY - November 14
• Los Angeles (Anaheim), CA - November
• Las Vegas, NV - November

K-12 Regional Events

• Chicago Public Schools TechTalk 2012 | January 27, 2012 | Chicago, IL
• 6th Annual Arizona CIO/CTO Forum | October 4, 2012 | Phoenix, AZ

Higher Education Events

• CUNY 2012 Mathematics Conference: Effective Instructional Strategies | May 18, 2012 | New York, NY
• 8th Annual Texas Community College Technology Forum | November 16,  2012 | Frisco, TX
• 11th Annual CUNY IT Conference | November 29-30, 2012 | New York, NY

National Events

• Education Technology Market Watch | March 20, 2012 | McLean, VA
• DELC XII - K-12 | October 15-16, 2012 | Boston, MA
• DELC XII - Higher Ed | October 16-17, 2012  Boston, MA

National Survey Events

The Center’s two major survey awards events provide a unique opportunity to meet with 40+ executives in K-12 or higher education. The event is part of a full promotional program which includes sponsor recognition in press releases – picked up by more than 100 news organizations from television to radio and online – as well as 25 custom selected profiles from survey submissions providing high value leads for sponsors.

• Digital School Districts Survey Awards Ceremony | April 21,  2012 | Boston, MA
• Digital Community Colleges Survey Awards Ceremony | Fall 2012 | Kansas City, MO

For more detailed information, download our Brochure.

Contact us for sponsorship opportunities!

Surveys and Awards Programs

The Center for Digital Education conducts two of the most recognized survey programs in the market. These surveys are the only programs to benchmark and celebrate the IT accomplishments of school districts and community colleges throughout the U.S. This year, the line-up includes the Digital School Districts and Digital Community Colleges Surveys. Sponsor a survey to gain valuable information regarding plans and spending, increase your branding and awareness, and networking opportunities at the final awards event. 

Digital School Districts Survey

The 8th annual Digital School Districts Survey, conducted by the Center for Digital Education, the National School Boards Association and Converge, examines how school boards and their districts are applying information technology to improve service delivery and quality of education in public schools. The purpose of the survey is to showcase exemplary school boards’ and districts’ use of technology to communicate with students, parents, and the community, and to improve district operations. All U.S. public school districts and school boards are invited to participate.

Digital Community Colleges Survey

Now in its 8th year, the annual Digital Community Colleges Survey, conducted by the Center for Digital Education and Converge, documents how community colleges have progressed in their use of information technology to improve service delivery and quality of education in postsecondary institutions. The purpose of the survey is to recognize and showcase community colleges’ use of technology to provide a high level of service to their faculty, students, and communities. All U.S. community colleges are invited to participate in the survey.

For more detailed information, download our Brochure.

Contact us for sponsorship opportunities!

Converge Media

The Center for Digital Education's Converge Special Reports

The Converge Special Reports deliver exceptional visibility and the most powerful lead generation program in the education market.

Each Special Report tackles an important topic for both K-12 and Higher Education and provides in-depth analysis of each important issue, including the challenges, benefits, best practices, and future trends surrounding the most important technological tools today. Each report is distributed to a custom-generated list of interested decision makers and education executives; education CIOs, district superintendents, curriculum managers, mayors and college presidents.

Funding & Professional Developement Report
Accompanying each Special Report is a special release Funding & Professional Development Report that provides an executive summary on the status of relevant education grant funding that benefits education, as well as updates on the general funding lines.

Trends Findings Webinar
As a follow-up to the Special Report and Funding & Professional Development Report, the Center for Digital Education and Converge host a trends findings webinar where CDE analysts share the key dual findings of the major survey and the strategic funding report information.

Plus ten Education Account Profiles
Sponsorship of the Converge Special Report also includes ten K-12 or higher education account profiles. CDE analysts are continuously doing live interviews with education IT executives — which provide both strategic and tactical value.

For more information on Converge Media products including Custom Publishing, Web Advertising, Email Newsletters and Webinars, download our Brochure.

Contact us for a customized quote!